A three-story high billboard was unveiled in SoHo Tuesday night. The pro-life billboard states: "The most dangerous place for an African American is in the womb". It is placed a few blocks from one of three Planned Parenthood facilities in New York City. Officials from the group "Life Always" claim Planned Parenthood targets minority neighborhoods.

Life Always took over the national campaign from another pro-life organization called Heroic Media. They claim the billboard will be up for 3 weeks but that is THREE WEEKS TOO LONG!