WHAT'S NEXT

Forever 21, Inc.: Immediately Remove Offensive “Oriental Girl Necklace” From Stores
  1. Signatures
    243 out of 5,000
    Petitioning
    1. CEO, Forever 21, Inc. (+ 4 others)
      Petitioning
      close
      • CEO, Forever 21, Inc. (Don Chang)
      • Vice President, Forever 21, Inc. (Lawrence Meyer)
      • Vice President, Forever 21, Inc. (Lawrence Meyer)
      • Public Relations, Forever 21, Inc. (Kristen Nagle)
      • Senior Vice, Forever 21, Inc. (Chris Lee)
  2. Created By
    Angela Chang
    Washington, DC
About this Petition Petition Letter Petition Updates
How We Won

Nov 09, 2011

After national attention on the campaign, Forever 21 Inc. has removed offensive "Oriental Girl" necklace from stores and websites.  Less than a week after Change.org member, Angela Chang launched the petition, over 200 Change.org members signed the petition before the company quietly pulled the necklace.  When contacted for comment, Forever 21 Inc. declined.  Change.org member Angela Chang states, "I want to say thank you to everyone who signed the petition.  It's not only about one necklace but rather about a major corporation like Forever 21 thinking its ok to profit off outdated and offensive cultural stereotypes. Thank you to everyone who took action."

Apparently Forever 21 thinks its fashionable to make and sell cheap, culturally offensive jewelry that plays off of outdated stereotypes. Earlier this week Forever 21 Inc. began marketing such items as the “Oriental Girl Necklace” and the “Native American Girl Necklace” on their websites and in stores.

The word “Oriental” in reference to a person became politically incorrect a long time ago, it’s shocking that Forever 21 does not see anything wrong with marketing these culturally offensive products. “ Not only are these products cheap and demeaning but they promote outdated cultural stereotypes. As an Asian-American woman, I am incredibly appalled to walk into a large multi- national clothing company- one that is owned by a Korean family no less- marketed towards young women selling such culturally insensitive products. To see Forever 21 making a profit off these stereotypes is wrong. Forever 21 should remove these products immediately.

Join me in telling Forever 21 that the “Oriental Girl Necklace” will not go unnoticed and needs to be taken down immediately.

Why People Are Signing
Recent Signatures

Immediately Remove Offensive “Oriental Girl Necklace” From Stores

Greetings,

I just signed the following petition addressed to: Forever 21, Inc..

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Immediately Remove Offensive “Oriental Girl Necklace” From Stores

I recently learned of Forever 21’s “Oriental Girl Necklace” and “American Girl Necklace” and I find them neither fashionable nor culturally sensitive. Instead, they are cheap, culturally offensive jewelry that plays off of outdated stereotypes.

The word “Oriental” in reference to a person became politically incorrect a long time ago, it’s shocking that Forever 21 does not see anything wrong with marketing these culturally offensive products. “ Not only are these products cheap and demeaning but they promote outdated cultural stereotypes. I am incredibly appalled to walk into a large multi- national clothing company- one that is owned by a Korean family no less- marketed towards young women selling such culturally insensitive products.

To see Forever 21 making a profit off these stereotypes is wrong. Forever 21 should remove these products immediately.
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Sincerely,

[Your name]

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