What's the best way to effect climate change on a broad scale? Bring the problem home and teach each citizen of the planet to Take Care of Their Share.

When you try to explain the concepts of global warming or carbon offsets to the average citizen, you can almost see their eyes glaze over and their mind begin to wander. But show them a butterfly emerging from a chrysalis or a tiny, iridescent hummingbird zipping by and it's easy to get them hooked on the environment - and the steps they need to take to help protect it.

On a global scale, climate change and the environmental health of our planet is an issue that is too huge and abstract for most people to feel a personal attachment to. The depletion of natural resources seems too distant; the ozone layer too far away. People may feel that they should be concerned about these issues, but it is easy for them to see them as someone else's problems - scientists, perhaps, or future generations. By bringing the issues home, into people's own backyards, we believe that we can make much greater strides in encouraging personal responsibility.