We the consumers of Carl's Jr. and advocates of our youth will no longer tolerate the airing of sexual advertising during family viewing hours and programs, nor on family channels. The explicit sexual nature of Carl's Jr’s recent campaign involving Kate Upton is just one example of their inappropriate use of sex to sell their product with complete disregard for a large portion of their viewers, children. The current ad campaign, as with many of their recent campaign's, is distasteful and inappropriate for the viewing of children. For many years, Carl's Jr. was thought of as a family type business with family values. In recent years however, the advertising of this company does not represent those family values of Carl's Jr.’s most loyal customers. Until this commercial is taken off the air for good, we will no longer frequent any Carl's Jr. and we demand that all commercials of sexual content be removed from airing during family hours and programs, and all family channels!