Capital One: Keep the ING Direct brand and save the orange ball!

The Issue

Capital One bought ING Direct in early 2012. Initially they said they wouldn't make any big changes. Now Capital One wants to change the name of the ING Direct banking brand to Capital One 360. By signing this petition, we hope Capital One will listen to its loyal customers and keep the ING Direct brand (with its beautiful orange ball), and all the great ING Direct services, intact.

This petition had 110 supporters

The Issue

Capital One bought ING Direct in early 2012. Initially they said they wouldn't make any big changes. Now Capital One wants to change the name of the ING Direct banking brand to Capital One 360. By signing this petition, we hope Capital One will listen to its loyal customers and keep the ING Direct brand (with its beautiful orange ball), and all the great ING Direct services, intact.

The Decision Makers

Jim Kelly
Jim Kelly
Head of Direct Banking
Jon Witter
Jon Witter
President, Retail and Direct Banking

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Petition created on November 7, 2012