The Coors beer company has developed an ad in the Puerto Rican neighborhoods of the Bronx asking for everyone to EMBORICUATE (become Puerto Rican). Neighbors and Bronx residents are offended by the play on words that connect this add to EMBORRÁCHATE (get drunk). Last time we checked, Puerto Ricans do more than drink. Let Coors know that they this ad is offensive and should be taken down before the start of the Puerto Rican Day Parade.