Although the large Indian sign has been part of the advertisement for this car dealership for years it is highly offensive to Native people. Native people have been a target of this type of passive aggressive racism for years. It dehumanizes a race of people giving a false sense of being ok and is another form of genocide. Native people are discriminated against much like the African American population. However, you would never see a 15' caricature of a "lil black sambo" in this day and age, why is it ok for a 15' caricature of a Indian? This kind of passive aggressive racism is just as detrimental to Native people as any other type. Be part of the change.