WildAid is working with the governments, media, celebrities, non-profits, communities, and corporate leaders of the world to create a comprehensive and coordinated effort to stop the illegal wildlife trade for good. 

WildAid is working to educate and engage consumers - the most crucial constituency of this campaign, since consumer demand for endangered species products is ultimately what drives the illegal trade.

http://www.wildaid.org/globalpledge/

Thank you!!