Increasingly, television commercials have become what we would've previously considered as inappropriate, explicit, or just plain scary for children. There seems to be no moderation (or identification) of the content. In a house with young children, it's impossible to take your eyes off the TV while watching a child appropriate TV show - you may miss a necessary channel change - in case commercials for the next 'paranormal' TV show, horror film, or those with obvious sexual content are aired. We can't keep allowing television networks to nudge the boundary of what is considered all-age appropriate and not create a rating system that addresses this content. If there's no way to filter, we're not allowing parents to make decisions based on what is suitable for their children.. A child should be able to watch an age-appropriate science-based program without being shocked by the commercial content in the same program. There should be government support to expand the rating system to include commercials. Current filtering technology should be expanded to black out commercials that fall outside the rating that parents set for their family. This is not censorship; this is a way for each household to choose what is right for their family. This "just-about-anything-goes" advertising claimed to be for general audiences is truly a form of subtle pollution in our children that we've not yet addressed other than to turn the TV off.