You can see Wisk's Pimp My Laundry Room Contest homepage here. In addition to the offensive and tacky use of the verb "pimp" as a synonym for "to make cooler," Wisk also features a video that sends a clear: laundry is for women. It's a woman's chore, and a laundry room is a woman's room where women spend a whole lot of time. The sexist ramifications of such a message aside, if Wisk's new contest is all about creating a good space for their primary customers (women), then why would they choose to name their contest after people who harm and abuse women?

Perhaps Wisk has bought into the rise of the pimp and ho culture which is happening all over the country, as more and more "Pimp My ..."s are cropping up in pop culture. Perhaps they have forgotten that a pimp is someone who exploits another human being sexually for his own profit. Perhaps they just don't know that up to 100,000 American children are at risk for exploitation by pimps each year, and that pimps regularly recruit children as young as 12 into prostitution.  I hope Wisk chose this name for their contest out of ignorance, and not because they don't care that they're supporting the glamorization of sexual exploitation.