A huge advert for a lap dancing club has recently gone up at Elephant & Castle roundabout, featuring a giant picture of a barely-dressed woman.

We believe this advert is insulting, objectifying and demeaning to women. It is also right next to a major travel hub, so will be seen by thousands of children.

This matters.

Studies show being exposed to sexualised imagery has a profoundly damaging impact on girls’ body-image and sense of self-worth.

Elephant & Castle is a tolerant and respectful community, adverts which demean women are not welcome here, particularly in such a prominent location.

We call on Primesight, which owns the billboard space, to recognise the harm this ad could cause, remove the image immediately, and pledge to ensure in future that all adverts meet basic standards of decency.

Vijay Luthra, Neil Coyle, Claire Maugham, Karl Eastham