Every year in Australia thousands of rabbits are factory farmed, housed in filthy, windowless sheds where they are confined to battery cages. They are imprisoned in these cages, where they are unable to display any forms of natural behaviour, for 10 -12 weeks, at which time they are sent to slaughter.

George Calombaris is a renowned chef and judge on the television show 'Masterchef'. Not only does he promote factory farmed rabbit flesh on the program, he also serves the meat in each of his restaurants. Rabbit farmers have attributed Calombaris’ promotion of rabbit with an increase in sales and the ability to expand their sheds. It is time for Calombaris to make a compassionate decision and stop endorsing and promoting this unfathomable cruelty.