Tell Kraft to Adopt Cadbury's Ethical Behavior


Tell Kraft to Adopt Cadbury's Ethical Behavior
The Issue
Recently, Kraft Foods announced the purchase of Cadbury, the UK-based candy company which has long been a leader in the world of corporate social responsibility (CSR), especially in buying Fair Trade cocoa and working to reduce exploitation in its supply chains. While Kraft has stated publicly that it plans to honor the Fair Trade commitments made by Cadbury (as well as Green and Black’s which is also owned by Cadbury), you can make a difference by reminding Kraft that responsible cocoa sourcing is important to consumers and good for business!

The Issue
Recently, Kraft Foods announced the purchase of Cadbury, the UK-based candy company which has long been a leader in the world of corporate social responsibility (CSR), especially in buying Fair Trade cocoa and working to reduce exploitation in its supply chains. While Kraft has stated publicly that it plans to honor the Fair Trade commitments made by Cadbury (as well as Green and Black’s which is also owned by Cadbury), you can make a difference by reminding Kraft that responsible cocoa sourcing is important to consumers and good for business!

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Petition created on January 14, 2010