Tell Häagen-Dazs® That You Want Vegan Non-Dairy Ice Cream Options
Recently, Ben & Jerry’s released three new vegan ice cream flavors, adding to the four that they already offer, and Breyers® introduced their first two vegan flavors. Moreover, in the twelve months leading up to the end of May 2016, the sales of non-dairy ice cream in the US increased by 44%, while dairy ice cream sales only increased by 3%. Similarly, between the years 2011 and 2013, the sales of milk alternatives rose by 30%, and, in 2015, non-dairy milk sales grew by 9% whereas dairy milk sales decreased by 7%. Evidently, the market for non-dairy products is growing significantly! An increasing number of people are consuming vegan non-dairy products for many reasons that include concerns of environmental sustainability, the ethical treatment of animals, human health, egg allergies, cow's milk allergies, and lactose intolerance. It's important to note that about 40 million Americans are lactose intolerant. If Häagen-Dazs® were to offer vegan non-dairy ice cream options, then it would reinforce the fact that they care about their potential customers including those who are vegan, those who cannot consume dairy/eggs, and those who are trying to eat more plant-based foods. Offering such options would also show the public that Häagen-Dazs® is committed to corporate social responsibility. I know that Häagen-Dazs® wants to help our planet and its inhabitants because of the work that they do in giving back to our community. One example of this is their generous contributions in both time and money toward bee conservation efforts. Moreover, Häagen-Dazs® is the official ice cream brand of the Museum of Food and Drink (MOFAD) and states, “Like our founder, Reuben Mattus, who was dedicated to finding the purest ingredients, MOFAD is committed to helping people become better eaters, for their taste buds, health, community, and environment.” In addition, Reuben Mattus also “had a vision for changing the world of ice cream.” So, this is a great opportunity for Häagen-Dazs® to make even more progress in these noble pursuits. Please join me in asking Häagen-Dazs® to add vegan non-dairy ice cream flavors to their existing product line!