Name it RRS Boaty McBoatface
The Natural Environment Research Council (NERC) asked the public for help in naming their new research vessel, and the public overwhelming responded by voting for the name Boaty McBoatface. Respecting the outcome of this vote is an exceptional opportunity for the NERC significantly build public interest and support for their work. By adopting this light-hearted popular name, the future activities of Boaty McBoatface are almost certain to attract attention in the press and on social media. By selecting a different name, the NERC will distance themselves from the public and decrease the potential reach and interest of the research work of this new vessel. You may think the name a joke, but the opportunity here is serious.