A petition is a public message to one or more decision makers, asking them to do something. Name the person or group who should receive your petition. Later, you’ll be able to add their contact info so they are notified when people sign.
Ask your petition’s decision maker to do something, as if you were speaking to them directly. For example, “Pay your workers overtime”.
Explain why people should support your petition, why you started it, and how it can make a difference.