• Petitioned Unilever Corporation in regards to Axe Hair products

This petition was delivered to:

Unilever Corporation in regards to Axe Hair products

stop airing their new commercial "Office Love"

    1. Laurie Roberts
    2. Petition by

      Laurie Roberts

      Jackson, MS

Commercials should be entertaining as well as sell products. Often they are lighthearted, sexy, serious, a whole host of things, however they should not objectify women. The commercial "Office Love" for Axe Hair products does just that by having a pair of walking disembodied sweater covered breasts walking around an office representing a female and a walking head of hair representing a man. See the ad here http://www.youtube.com/watch?v=NvX71ZbTk-E&feature=player_embedded At the end the spot you see two fully formed people with the tag line "Hair,it's what girls see first. ". By extension the ad implies that men see women's breasts first. Is this the view of men that Axe wants to promote in the 21st century? Is this how little value that Unilever brands has for women? Marketing for men does not have to be sexist. We ask that you remove this add immediately!

Recent signatures


    1. Reached 50 signatures


    Reasons for signing

    • Baleigh Hannon CEDAR RAPIDS, IA
      • over 1 year ago

      AXE needs to revamp their marketing in a way that will appeal to men while stil respecting women. Women are not just a pair of boobs. This is wrong.

    • Emperatris Cabrera EL PASO, UNITED STATES
      • over 1 year ago

      Because I am a woman and I feel it is a disgrace to women to have such a disrespectful commercial airing.

    • Ashley Melendez DIAMOND BAR, CA
      • over 1 year ago

      Hair and women's breasts are NOT even remotely equivalent 'body parts' to exploit, because of the sexual objectified nature of women's breasts and how they're usually hideously represented in a unnatural exaggerated way, above all else.

    • Dana Szwedo BIALOPOLE, POLAND
      • over 1 year ago

      they are not selling entertainment or good products, they are selling shit - only by having a man can a woman be happy. and having a man is possible when she's got beautiful hair. ugly stereotypes :(

    • Deborah Saward Arav BISLEY, UNITED KINGDOM
      • over 1 year ago

      Women reduced to a pair of breasts. Horrible, sexist and misogynist.


    Develop your own tools to win.

    Use the Change.org API to develop your own organizing tools. Find out how to get started.