Recently I have come to notice a trend in the commercials that I view on TV: Almost every commercial that has to do with cooking, cleaning, or child development features a woman. Once I noticed this incredibly sexist trend, it became harder for me to accept it and each time one of these commercial appeared on TV.
It is 2012, and time to end these stereotypes, so why does the commercial industry feel the need to perpetuate them?
Earlier this year, the Burger King commercial featuring Mary J. Blige advertising a new fried chicken wrap caused a major uproar because the commercial reflected racial stereotypes. If this stereotypical portrayal is such an issue, why is it that no attention has been brought to the fact that women still stand as the predominant feature in household product commercials?
Take the Tyson’s Chicken Nuggets commercial for example; one of their selling points is that, “Moms love them because they’re made with 100% all natural ingredients.” Is there no dad in the world that cares about the well-being of their children? Is there no dad in the world that has a part in raising their children? It is utterly baffling that commercials are able to get away with such a stereotypical form of advertising.
The fact that the commercial industry puts women in these degrading positions is a slap in the face to women everywhere. That’s why I urge you to join me in taking a stand against these advertisements.
For the sake of every woman who is tired of hearing the incredibly insensitive “make me a sandwich” lines, I invite you to sign this petition to end stereotypical portrayals of women in commercials.