Remove the Digital Billboard on Merrrimon Ave.
  • Petitioned Terry Graves

This petition was delivered to:

General Manager, Fairway Outdoor Advertising
Terry Graves
Broker, Appalachian Realty
William Palas

Remove the Digital Billboard on Merrrimon Ave.

    1. Petition by

      Dakota Forgione

      Asheville, NC

Recently Fairway Outdoor Advertising installed a very large digital billboard on the front lawn of a property at 388 Merrimon Avenue, owned by William Palas.  The billboard was installed with no community input or public comment although it was in compliance with the City of Asheville amendments to the Billboard Ordinance. 

Prior to the installation, Fairway Outdoor Advertising met with the City Department of Planning and Development.  The city did not support the site location, but due to ordinance standards, could not stop Fairway from proceeding.   

Lamar Advertising, the competing billboard company in Asheville, had also met with the city about an installation of a digital billboard. After discussions with the city, Lamar Advertising came to the conclusion that the Merrimon Corridor was inappropriate for installation of a digital billboard.  We thank Lamar Advertising for using good judgment and respecting the character of the community.

Both Fairway Advertising and Mr. William Palas, a long time realtor in the Asheville area, have placed their own financial self interests above that of the community. 

The billboard is clearly out of scale for the site, presents numerous safety issues on an already tightly packed corridor and is not consistent with the aesthetics of the community. 

On May 31st, a number of community associations and residents came together to create the Asheville Billboard Community Action Committee.  With over 50 people in attendance, there was an overwhelming consensus that the billboard must be removed.  

The Committee has established a plan of specific actions that can be taken to compel Fairway Advertising and Mr. Palas to remove the billboard and concurrently work with the City of Asheville to modify our billboard ordinances. 

Recent signatures


    1. Reached 500 signatures
    2. Dakota Forgione
      Petition Organizer

      Add an update...

    3. Reached 50 signatures


    Reasons for signing

      • almost 3 years ago

      How people live is none of anyone's business as long as they aren't hurting anyone.

    • Michele Dohse ASHEVILLE, NC
      • almost 3 years ago

      I am a driver of over 30 years experience, yet I find the billboard INCREDIBLY distracting. I am sure Fairway would be delighted to hear this, but distracting drivers is extremely dangerous, especially on a street like Merrimon where one has to be constantly on the alert for buses, cars exiting parking lots, bicycles and pedestrians.

    • Mary Bartholomew ASHEVILLE, NC
      • almost 3 years ago

      The digital billboards are ugly, distracting and an accident waiting to happen.

    • Laurel York ASHEVILLE, NC
      • almost 3 years ago

      The perfect words by a previous postings- "crude and garrish." "Menance", "eyesore", "distracting". Others have described it perfectly before me. Really, what has happened to people's sense of taste and good sense? I also implore that this sign be removed now.

    • Kristin Fellows ASHEVILLE, NC
      • almost 3 years ago

      This is such a terrible idea for so many reasons -- safety and visual blight being foremost. I will certainly not support or patronize any company advertising on it.

      PLEASE PLEASE remove this before someone loses their life. Otherwise, I believe we will have the makings of a class action suit for public safety.


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