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Unlimited: Not limited or restricted in terms of number, quantity, or extent.
Aside from warping and abusing the English language, the misuse of words such as 'unlimited' by phone network providers and internet service providers is extremely misleading to the public and is flagrant deception. Unlimited should mean unlimited, irrespective of any fair use policy or T&Cs hidden in the small print.
Please sign and petition to forbid the inaccurate and frankly fraudulent use of the term 'unlimited' by mobile phone network providers and internet service providers.
Take the campaign to Twitter, Facebook and Google+ #UNLIMITED
Rhodri Williams, Director Wales, Ofcom
Graham Howell, Secretary to the Corporation
Ofcom, Independent regulator and competition authority for the UK communications industries
Ban the fraudulent use of the term 'unlimited' by mobile networks and ISPs
Decision-maker Graham Howell responds:
Thank you for informing Ofcom about your petition on banning the use of the term ‘unlimited’ by mobile networks and ISPs (providers).
With regard to providers using the term ‘unlimited’ in their advertising, I should explain that Ofco...
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