MTV India and Viacom18:  Stop the lewd 'Guess Who' posts
  • Petitioned Amit Jain

This petition was delivered to:

Executive Vice President
Amit Jain
Manager of Communications
Sulaxmi Laud

MTV India and Viacom18: Stop the lewd 'Guess Who' posts

    1. Rachit Barak
    2. Petition by

      Rachit Barak

      Gurgaon, India

Bollywood, Songs and Television are part of our culture. To know more about their favorite stars billions of young people follow TV channels . Recently, music and entertainment channels have started using facebook as a social-media platform to connect with young people.

MTV India has 3.2 million followers on facebook ( and everyday the page asks it’s followers to guess a film artist (usually women). Daily, there is a lewd photograph of a female actors’ breasts/thighs/abdomen and the purpose of this activity is for people to guess who she is?

There has been constant coverage by both mainstream press and independent media about the 23-year old girl who was raped and brutally beaten up by 5 men in a private bus in the city. Though, MTV India felt it was important for them to have a blog up on their website, about how we live in a patriarchal society and it’s not just the government and police force, but also us who are responsible for such heinous crimes. They forgot that for months they have been asking people to recognize female actors in our country by their body parts and not by their work or who they are as individuals.

As a matter of fact they are also equally part of this patriarchal society. Through these posts MTV India has not only been objectifying women, but also promoting the idea that women of only certain size, color and shape are worthy of being featured and thus being recognized by people. The page hardly features women from other fields and is not a campaign to educate people or inform people about their work.

As a young person who believes to make this country safe it is important for us to respect women - I am asking MTV India to commit to not posting lewd images of leading female actors and asking people to guess their name. Such posts are not only offensive, but they also propagate that female actors and models are supposed to be judged by their physical appearance.

If the organization really believes that it’s not just the government and laws that have to change, it’s time that they practice what they preach.

Recent signatures


    1. Reached 4,000 signatures


    Reasons for signing

    • Anita Kanitz STUTTGART, GERMANY
      • 7 months ago

      Facts and statistics on gender inequality

      Violence against women and girls

      Women and work

      Women’s representation

      Violence Against Women and Girls (VAWG)

      Prevalence of violence against women in theUK

      On average two women a week are killed by a violent partner or ex-partner in the UK.

      Black and minority ethnic (BME) and migrant women experience a disproportionate rate of domestic homicide.

      Up to 3 million women and girls across the UK experience rape, domestic violence, stalking, or other violence each year.

      In 2011 the Forced Marriage Unit advised over 1,450 people related to a possible forced marriage, 78% of whom were women and girls.

      An estimated 66,000 women in England and Wales in 2001 had been subject to Female Genital Mutilation (FGM) and at least 24,000 girls were at risk of FGM in 2007.

      Almost 1 in 3 girls have experienced unwanted sexual touching at school.[6]

      The economic cost to society and the emotional cost to victims of VAWG is estimated to exceed £40 billion a year in the UK. This includes costs to health and social services, the criminal justice system, lost economic outputs and monetary proxies for human and emotional costs.

      Attitudes towards VAWG

      36% of people believe that a woman should be held wholly or partly responsible for being sexually assaulted or raped if she was drunk and 26% believe this if she was in public wearing sexy or revealing clothes.

      1 in 5 people think it would be acceptable in certain circumstances for a man to hit or slap his female partner in response to her being dressed in sexy or revealing clothing in public.

      Only 77% of young men agree that having sex with someone who has said no is rape.

      The impact of austerity on VAWG

      A 2012 report on the impact of cuts on VAWG services finds that:

      31% of the funding to VAWG services from local authorities was cut between 2010/11 and 2011/12. Vital VAWG services are taking a disproportionate hit of the 27% overall cut to local authority budgets.

      Imkaan, a ‘second-tier’membership organisation for frontline VAWG services for Black, minority ethnic and refugee (BMER) women, report that in one local authority area, two of five specialist BMER refuges have closed due to funding cuts.

      230 women, almost 9% of those seeking refuge, were turned away by Women’s Aid on a typical day in 2011 due to lack of space.

      Smaller organisations are being hit harder: the average cut for organisations with local authority funding of less than £20,000 was 70%, compared with 29% for those receiving over £100,000.

      Budget cuts between 2010 and 2011 meant that 78% of services working to reform male perpetrators of domestic violence run by RESPECT reduced the number of clients they were able to assist.

      The full time gender pay gap is 10%] , and the average part-time pay gap is 34.5%.

      It is estimated that for each year a mother is absent from the workplace her future wages will reduce by 5%.

      Approximately 70% of people in national minimum wage jobs are women.

      54% of women working part-time have been found to be ‘employed below their potential’, which amounts to 2.8 million women.

      Discrimination at work

      Women make up only 17% board directors of FTSE 100 companies.

      A study by the Fawcett Society found that 51% of women and men from middle management to director level identify stereotyping as the major hurdle facing women at work.

      Up to 30,000 women are sacked each year simply for being pregnant and each year an estimated 440,000 women lose out on pay or promotion as a result of pregnancy.

      14% of White British women have been asked about their plans for marriage and/or children at a job interview compared to 20-25% of Black Caribbean, Bangladeshi and Pakistani women.

      26% of trade union branches have received enquiries from members who have been exposed to the sex industry – including pornography – at work.

      It is estimated that the UK would gain up to £23 billion (the equivalent to 2% of GDP) by better harnessing women’s skills in employment.

      Unpaid work

      At least 75% of mothers have primary responsibility for childcare in the home.

      Women who work, with or without children, spend 15 hours a week on average doing chores, while men spend only five.

      More women than men work part-time after having children: 38% of women with dependent children and only 7% of men with dependent children work part-time

      There is a large discrepancy in leave entitlements between mothers and their partners: mothers can take 39 weeks of paid maternity leave whilst fathers/partners can only take 2 weeks of paid leave.


      Childcare costs in the UK are the highest in the EU and families pay on average 26.6% of their income on childcare fees, compared to an OECD average of 11.8%.

      Unmet demand for formal childcare at atypical times is substantial: in one survey, 67% of parents working atypical hours struggled to find childcare to meet their needs.

      Impact of austerity on women’s employment

      Cuts to public sector jobs affect women disproportionately because women make up two thirds of the workforce.

      Women’s unemployment is a 24 year high] and unemployment is highest amongst Black and minority ethnic women.

      Cuts to benefits disproportionately affect women as benefits typically make up a fifth of women’s incomes, as opposed to a tenth of men’s.

      A survey of over 2,000 working mums found that over half said they will be forced to stop work or significantly reduce their working hours as a result of the cut to support for childcare costs.[33]

      Only 1 in 4 MPs is a woman and women from minority ethnic groups make up only 1.2% of MPs yet comprise 4% of the UK population.

      Women are outnumbered 5 to1 by men in the cabinet only 16% of senior ministerial posts are held by women.

      The UK is ranked joint 58th in the world with regards to the number of women in national parliaments.

      Just 34.7% of senior civil servants are women.

      Locally, just 35% of elected councillors are women and only 13% of local authority council leaders are women.

      At the current rate of progress we would have to wait more than 150 years before seeing an equal number of women and men elected to English local councils.[39]

      The Scottish Parliament and Welsh Assembly do better than Westminster on women’s representation with Scotland at 35% and in Wales at 40% but both have seen declines since initially established.

      A poll of 2,408 women found that less than a third (30%) say that they take an interest in politics, compared with around half of men (47%). Yet 44% of women in the poll stated that Britain would be a better place to live if women were more represented in the corridors of Westminster.

      Current percentages of women MPs by party are: Conservatives: 16%; Labour: 31%; Liberal Democrats: 12%.


      Just 23% of reporters on national daily newspapers in the UK are women with only 1 female editor of a national daily.

      Only 24% of news subjects (the people in the news) across global news channels are female and only 6% of stories highlight issues of gender equality or inequality.

      Women are under-represented in the creation of news. Only 22.6% of reporters on national daily newspapers in the UK being women.

      Women reporters are more likely to report women as the subjects of their stories than are men and are more likely to challenge, and less likely to reinforce, stereotypes in their reports than male reporters.

      46% of global news content reinforces gender stereotypes, almost eight times higher than stories that challenge such stereotypes (6%).

      Research on UK media found that men typically outnumber women as ‘experts’ by 4:1 on major TV and radio programmes across channels.[48]

      50% of women in survey of 327 reported experience of sex discrimination in the last 5 years and 23% had experienced sexual harassment in that period.


      Women make up 17.3% of FTSE 100 board directors.

      The Equalities and Human Rights Commission estimates it will take 70 years at the current rate of progress to see an equal number of female and male directors of FTSE 100 companies.

      Approximately 70% of people in national minimum wage jobs are women.

      Women occupy on average 30.9% of ‘top jobs’ across 11 sectors.

      Using boardroom quotas, Norway increased women’s representation on company boards from 6% in 2002 to 44% in 2010. During that same period European board representation only rose from 2% to 9.7%.

      Membership of Britain’s largest public sector union, Unison, is 80% women. However, only 28% of the working population is unionised and this is less than 20% in the private sector.

    • gajanan bochare SANFRANCISCO, INDIA
      • 7 months ago

      with great power there comes a greater responsibility...

    • Dhara Kapadia MUMBAI, INDIA
      • 10 months ago

      Females need to be treated with respect...not fancy commodities.

    • shivang vyas MUMBAI, INDIA
      • 11 months ago

      its very important to stop this because it create lust in many prople hearts and when they dont find any where they starts rape

    • Mohammed Abdul Razzaq HYDERABAD, INDIA
      • 11 months ago

      Nudity is destruction of any Society or Nation.


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