My friend The Lorax is in trouble.
You might not know me, I’m a Zozo. There used to be lots of Zozos around before cars made it too dangerous and unhealthy for us to live our lives in the streets of America’s cities and towns.
I saw something yesterday that made me really upset -- Mazda and Universal Pictures are forcing my friend The Lorax to sell people more dangerous, polluting cars. You can see their new ad here.
My friends and I are asking Mazda and Universal Pictures to remove these dishonest and deceptive advertisements and we hope you'll join us.
But first, you're probably thinking what I thought -- What happened to the Lorax I know?
Mazda, Universal Pictures, and their partners* have recently launched an advertising campaign in association with the release of the animated feature film “The Lorax,” based on the beloved book by Dr. Seuss. “The Lorax” is a wonderful story with a powerful theme about the need to protect our environment for future generations.
In these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars--even ones that pollute a little less--are neither kid-friendly nor good for the environment.
We are calling on Mazda, Universal Pictures, and their partners* to immediately remove any advertising that associates “The Lorax” with automobiles from all forms of media: print, television, radio, movie trailers, the internet, merchandising, etc.
Please sign our petition and tell the automobile and media industries that we are tired of being lied to about the destructive impact of cars on our world.
The Zozo and friends
* “The Lorax” themed Mazda advertisements are the result of a complex deal between Universal, Mazda, The United States EPA, Illumination Entertainment, Random House, Dr. Seuss Enterprises, and others.
See this link for more information: http://www.bizjournals.com/prnewswire/press_releases/2012/02/08/LA50055