Even as LeBron James, NBA champion and Olympic gold medalist represents the pinnacle of athletic achievement, the products he endorses represent something quite the opposite: childhood obesity. By endorsing the products of companies like Coca-Cola and McDonald's, LeBron is contributing to the childhood obesity epidemic in our country every day.
We know LeBron can be a leader. We've seen him do it on the court for both the Miami Heat and the USA Men's Basketball team. We hope he can do it here, too--where it counts.