Edgar Huber responds:

Edgar Huber

What wPark School Catalog Cancelling Club:

Thank you for reaching out to us. We always welcome customer concerns, and Lands’ End is committed to making a conscious effort to create more sustainable ways for consumers to shop.

In 2004, we began an initiative to reduce overall US catalog paper consumption by more than 50% by sending smaller catalogs to better defined customer segments based on customer preferences. To reduce catalog mailings, Lands’ End is now using more email and social media in our marketing efforts. We also produce smaller, more targeted catalogs and segmented mailing lists so that customers receive more personalized mailings. Furthermore, the catalogs that are mailed contain at least 10% post-consumer recycled content.

Customers are also given convenient options for limiting the catalogs they receive such as the Lands’ End eCatalog app that gives consumers the option to help reduce paper consumption by downloading the catalog on their iPad or iPhone.

Additionally, Lands’ End has stopped sending a catalog with every box it ships. Now, we include a catalog only if the customer has not previously received it. Eliminating duplicate catalog mailings has significantly cut down on unnecessary resources.

While these examples are just a few of the many things we are doing at Lands’ End, you can learn more about our efforts to reduce the impact on the environment at http://www.landsend.com/sustainability

Sincerely,
Edgar Huber
CEO & President, Lands’ End


Posted on January 18, 2013
Discussion
  • Maggy Ebony FAIRFAX, CA
    • 5 days ago

    But trees make oxygen. If we cut them all down, and can't breath, it won't really matter if we have jobs!

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    • 3 months ago

    Please don't discontinue mailed catalogs! There are still many who love having a paper catalog, for free, mailed to us. Many people aren't comfortable ordering online, and many don't even have internet access at home, either. Paper catalogs can be so much better than online ones, because they are much easier to mark up and share and take with you wherever you go. Plus, what is more important - trees or peoples' jobs? Cutting down on paper catalogs and mailings not only means reducing the amount of people trained and employed to produce those mailings, but it also has a negative impact on the US Postal System. Too many workers have already been laid off due to the internet making "snail mail" nearly obsolete. Let's not make even more families suffer that pain and frustration! Trees can be replanted after they're cut down, and land can be set aside for their preservation. But people often have a harder time recovering from such an immense blow to their self- esteem as being laid off, and unable to find work to support their family because the job they are educated and trained for is now obsolete. There must be other ways of caring for the planet that don't also endanger jobs, and create so much inconvenience to so many people. Greener isn't always better. My apartment was recently outfitted with the new greener lightbulbs, and it's horrible! They don't light up as brightly as the incandescent ones. It's more like having my place illuminated by candlelight. And considering how many people suffer with Seasonal Affective Disorder and really need lots of bright light in order to be happy and able to function normally, this is a rather devastating change. We do need to take care of the planet, but more importantly, we need to take care of each other first. What good would it be to have a healthy planet if the inhabitants were miserable, depressed, self- centered and unsympathetic?

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