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Jeff Bezos: Change the name of the Amazon Mom program to Amazon Family
  • Petitioned Amazon.com

This petition was delivered to:

Jeff Bezos

Jeff Bezos: Change the name of the Amazon Mom program to Amazon Family

    1. Jeffrey Harrington
    2. Petition by

      Jeffrey Harrington

      Topeka, KS

Moms aren't the only ones who shop online.

The number of stay-at-home fathers doubled in a decade. Stay at Home Dads have become more common, approximately 3.4% of all stay at home parents are men. An advertising program that targets Moms and ignores Dads is out of step with modern families.

US Bureau of Labor statistics, the number of stay-at-home dads in 2009 rose 13 from the previous year.

According to the U.S. Census fathers with a wife in the workforce, 32% took care of their kids at least one day a week in 2010, according to the U.S. Census Bureau, which looked at families with children under 15 years old. That's up from 26% in 2002.

Of those with kids under the age of 5, 20% of dads in 2010 were the primary caretaker.

The Amazon advertising model doesn't reflect the changing social, gender and family roles.


Photo courtesy of sk8mama on Flickr. Used under Creative Commons.

Recent signatures


    1. Reached 100 signatures


    Reasons for signing

    • David Strahan TOOELE, UT
      • 10 months ago

      Considering Amazon supports marriage & family equality, why would you use the term "Mom" when there are many single dads, stay-at-home dads or even families with 2 gay dads who you are inadvertently suggesting do not belong in your program? It's a simple change to make that shows all family units are welcome.

    • Brian Godfrey AMERICAN FORK, UT
      • 10 months ago

      I am the president of Fathers Rights of Utah. Fathers do not get equal treatment, even little things matter. Amazon Family sounds just as good as Amazon Mom. Please don't make gender wars and equality in Parenting worse. I also founded the Parental Allies for Children Team (PACT) and the American Parental Action League (APAL).

    • Bryan Martin Firvida WASHINGTON, DC
      • about 1 year ago

      Families are not just Moms!

    • Nancy Myers PLACERVILLE, CA
      • about 1 year ago

      We should never marginalize the participation of fathers role in their children's lives.

    • Nancy Cusack SANTA ROSA, CA
      • about 1 year ago

      My son is about to be a father!


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