Let Olympic athletes promote their sponsors via social networking. #rule40
  • Petitioned International Olympic Committee ( all national Olympic Committees)

This petition was delivered to:

International Olympic Committee ( all national Olympic Committees)

Let Olympic athletes promote their sponsors via social networking. #rule40

    1. Petition by

      Will Brown

      Miami, FL

What is the best way for Olympic Athletes to instantly connect with their fans? Social Media.

Naturally, athletes lucky enough to have good sponsors turn to social media to promote their sponsors whether it be a certain javelin thrower tweeting a picture wearing Nike shorts and a sports bra, or a track star uploading a picture of their shoes. However, the IOC prohibits athletes from promoting their sponsors, and athletes who violate the rule are subject to sanction and even being removed from the Olympics altogether.

This prohibition on Olympic Athletes must be abolished. ATHLETES DO NOT EXIST BECAUSE OF COMMITTEES, RATHER COMMITTEES EXIST BECAUSE OF ATHLETES.  

Rule 40's absurdity is only magnified in the context of social media where as a fan one must proactively seek out their favorite athletes, or in one context "follow" their favorite javelin throwing athlete, then click a link posted by that athlete to see a picture of her in Nike shorts, which is far less abrasive and intrusive then stopping in the middle of live competition in order to bombard viewers with annoying t.v. commercials.  Although it sounds inconsistent with amateur, unless athletes are state sponsored, truly amateur athletes depend on private sponsors in order to fund their years of training and international competition just to prepare for the Olympics, is it to much to let these athletes give acknowledgement on their private social network accounts to the sponsors who have supported the athletes for their entire careers, after all would you stop an Olympic athlete for giving thanks to their mom or dad just because their mom or dad paid for their training, travel or gear?

Recent signatures

    News

    1. Reached 250 signatures
    2. Reached first goal of 100, least 3 Olympic athletes and MC Hammer signed.

      Will Brown
      Petition Organizer

      The first goal of 100 signatures has been reached. Notably, Olympic athletes Nick Symmonds, Damu Cherry-Mitchell and Sherice Haynes have signed the petition, and MC Hammer showed his love of the athletes by becoming just the 7th person to sign the petition. Special thanks to MC Hammer and Nick Symmonds for tweeting about the petition, due to the attention their efforts gained I was contacted by a campaigner from change.org to discuss furthering the campaign.

    3. Reached 100 signatures

    Supporters

    Reasons for signing

    • Kimberly Cakal HIGH POINT, NC
      • over 1 year ago

      First- i am mom of 2 athletic sons and even at high school level money spent on equipment etc is astounding and I believe that those in Olympics should have help to get there.

      Second- I am a graduate student and I am doing a case study on Rule 40, the IOC, and the athletes/sponsors and wedemandchange movement. Third- The IOC says athletes should not make money off of them and their Olympic sponsors by association yet there is a double-standard as the IOC and those sponsors are making money off of their association with the athletes. Maybe the IOC and the official sponsors should ahve to sign their own version of rule 40?

      REPORT THIS COMMENT:
    • Jenny Adams LOS ANGELES, CA
      • almost 2 years ago

      I believe that an athlete should have the right to use their own image in anyway they choose. The IOC has gone too far with this ban.

      REPORT THIS COMMENT:
    • Jorg Probst GLENWOOD, AUSTRALIA
      • almost 2 years ago

      The rule is antiquated and makes no sense in today's commercialised sports environment.

      REPORT THIS COMMENT:
    • James Parker LAYTON, UT
      • almost 2 years ago

      Athletes should have the right to get kickbacks for what they do. Just like any other job.

      REPORT THIS COMMENT:
    • David Kaiser MILAN, MI
      • almost 2 years ago

      The athletes of track and field are the product for the IAAF and supporting governing bodies. They get exploited for the benefit of the sport; the athletes should be allowed to make a honest and modest living .

      REPORT THIS COMMENT:

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