Forever 21, Inc.: Immediately Remove Offensive “Oriental Girl Necklace” From Stores
  • Petitioned Don Chang

This petition was delivered to:

CEO, Forever 21, Inc.
Don Chang
Vice President, Forever 21, Inc.
Lawrence Meyer
Vice President, Forever 21, Inc.
Lawrence Meyer
Public Relations, Forever 21, Inc.
Kristen Nagle
Senior Vice, Forever 21, Inc.
Chris Lee

Forever 21, Inc.: Immediately Remove Offensive “Oriental Girl Necklace” From Stores

    1. Angela Chang
    2. Petition by

      Angela Chang

      Washington, DC

  1.  
  2.   
November 2011

Victory

After national attention on the campaign, Forever 21 Inc. has removed offensive "Oriental Girl" necklace from stores and websites.  Less than a week after Change.org member, Angela Chang launched the petition, over 200 Change.org members signed the petition before the company quietly pulled the necklace.  When contacted for comment, Forever 21 Inc. declined.  Change.org member Angela Chang states, "I want to say thank you to everyone who signed the petition.  It's not only about one necklace but rather about a major corporation like Forever 21 thinking its ok to profit off outdated and offensive cultural stereotypes. Thank you to everyone who took action."

Apparently Forever 21 thinks its fashionable to make and sell cheap, culturally offensive jewelry that plays off of outdated stereotypes. Earlier this week Forever 21 Inc. began marketing such items as the “Oriental Girl Necklace” and the “Native American Girl Necklace” on their websites and in stores.

The word “Oriental” in reference to a person became politically incorrect a long time ago, it’s shocking that Forever 21 does not see anything wrong with marketing these culturally offensive products. “ Not only are these products cheap and demeaning but they promote outdated cultural stereotypes. As an Asian-American woman, I am incredibly appalled to walk into a large multi- national clothing company- one that is owned by a Korean family no less- marketed towards young women selling such culturally insensitive products. To see Forever 21 making a profit off these stereotypes is wrong. Forever 21 should remove these products immediately.

Join me in telling Forever 21 that the “Oriental Girl Necklace” will not go unnoticed and needs to be taken down immediately.

Recent signatures

    News

    1. Reached 100 signatures
    2. Korean-Owned Forever 21 Now Sells ‘Oriental Girl’ Necklaces

      Sarah Ryan
      Campaigns Strategist and Coordinator

      It’s bad enough to sell merchandise that’s offensive to a group of people you have no connection with, but it’s a whole other level of insensitivity to sell something that pokes fun at the ethnicity you come from.

    Supporters

    Reasons for signing

    • Anna Kim WENDELL, NC
      • over 2 years ago

      Forever 21 Inc. management is ignorant and uneducated, unprofessional team. No hopes for this kind of blunder in business. This is a pure ignorance.

      REPORT THIS COMMENT:
    • Lauren Vanderdys THE WOODLANDS, TX
      • over 2 years ago

      The Native American one is just as bad, though the petition doesn't include a picture of it. If I have to sign another change.org petition about Forever 21 doing something really offensive, I'm going to have to stop buying clothes there, and that will make me sad. Get it together, guys.

      REPORT THIS COMMENT:
    • Nikki Magnusson N. LAS VEGAS, NV
      • over 2 years ago

      It's time Forever 21..quits thinking about the dollar..and instead thinks about it's public image..this reaction from everyone about this offensive product should come as no surprise to anyone with half a brain!!..

      REPORT THIS COMMENT:
    • Carolina de Witte TUCSON, AZ
      • over 2 years ago

      Although I personally think this necklace is kind of cute. it is obviously offensive to some people, and for this reason alone

      should be removed from your stores. It's not something that should take a great deal of thought on your end. You will make far more friends...and potential customers...by listening to what they are saying. You certainly won't be losing a great deal of money by removing this item...and anything else you might sell that could be considered 'stereotypical' by any group of people. Good will is something that cannot be bought. Please do as your customers are asking, and do it quickly. (I'm speaking from the point of someone who makes her living advising commercial enterprises on the ethics behind commercial sales and the importance of customer response in today's culturally changing world and economies.)

      REPORT THIS COMMENT:
    • Helen Choi MANHATTAN BEACH, CA
      • over 2 years ago

      It's so sad that the Chang family feels that they have to make a buck off of perpetuating stereotypes -- in particular stereotypes of Asian women. What's next? Foot binding sandals? Get a clue Forever 21.

      REPORT THIS COMMENT:

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