Letter sent to the Advertising Standards Bureau
Today I sent an email to the ASB regarding City Beach promotion of intoxicated violence &breach of alcohol advertising. To read more about the ASB code, see below
"The Code is designed to ensure that alcohol advertising will be conducted in a manner which neither conflicts with nor detracts from the need for responsibility and moderation in liquor merchandising and consumption, and which does not encourage consumption by underage persons."
The standards set by the ASB also state that alcoholic advertisments:
present a mature, balanced and responsible approach to the consumption of alcohol beverages and, accordingly–
a. i) must not encourage excessive consumption or abuse of alcohol;
iii) must not promote offensive behaviour, or the excessive consumption, misuse or abuse of alcohol beverages;
c. i) must not depict the consumption or presence of alcohol beverages as a cause of or contributing to the achievement of personal, business, social, sporting, sexual or other success