Remove Ads That Objectify Women and Sexualize Lip Balm!
  • Petitioned Ian Read

This petition was delivered to:

CEO Pfizer Healthcare (ChapStick)
Ian Read
Head of Media Relations - United States, Pfizer Healthcare
Christopher Loder
Vice President, Corporate Communications, Pfizer Healthcare
Raymond Kerins

Remove Ads That Objectify Women and Sexualize Lip Balm!

    1. Melissa Wardy
    2. Petition by

      Melissa Wardy

      Janesville, WI

  1.  
  2.   
October 2011

Victory

Chapstick has removed an offensive ad from their site and social media properties less than twenty-four hours after Change.org member Melissa Wardy started a petition calling on the company to do so. Over 200 Change.org members signed the petition before the company issued the following statement, "We see that not everyone likes our new ad, and please know that we certainly didn’t mean to offend anyone! Our fans and their voices are at the heart of our new advertising campaign, but we know we don’t always get it right. We’ve removed the image and will share a newer ad with our fans soon!"

ChapStick is a brand used by families, but their most current ad campaign "Where Do Lost ChapSticks Go?" prominently features the objectified buttocks and legs of a woman bending over a couch in what we are to assume is the search for her lost ChapStick. The suggestions this ad gives off desensitize and normalize the sexual objectification of women. This is never appropriate, and certainly not by a brand used by families. Viewers of this ad are forced to consume the woman, but only parts of her, as we never see her face or as a whole person.

ChapStick has a responsibility to show customers it can come up with clever advertisting that leaves customers engaged and not disrespectful to females. Ads are messages that help shape our perception of ourselves and our place in the world. Young girls and women should not be exposed to advertising from a family brand that uses headless, sexualized, super thin, silenced, submissive, sterotyped images of women. ChapStick can make the change to be more respectful.

Recent signatures

    News

    1. ChapStick has removed ad!

      Melissa Wardy
      Petition Organizer

      ChapStick: "We see that not everyone likes our new ad, and please know that we certainly didn’t mean to offend anyone! Our fans and their voices are at the heart of our new advertising campaign, but we know we don’t always get it right. We’ve removed the image and will share a newer ad with our fans soon!"

    2. Reached 100 signatures

    Supporters

    Reasons for signing

    • Okie Fields LEBANON, VA
      • over 2 years ago

      Disgusting!!!

      REPORT THIS COMMENT:
    • Ray Kerins NY, NY
      • over 2 years ago

      We see that not everyone likes our new ad, and please know that we certainly didn’t mean to offend anyone. Our fans and their voices are at the heart of our new advertising campaign, but we know we don’t always get it right. We’ve removed the image and will share a newer ad with our fans soon. Thank you to our fans for providing this feedback.

      Ray Kerins - Pfizer (makers of Chapstick)

      REPORT THIS COMMENT:
    • Nailasada Alidina MONTREAL, CANADA
      • over 2 years ago

      Because this is ridiculous. There have to be more engaging and interesting ways to capture your audience's attention that do not center around a woman's ass.

      REPORT THIS COMMENT:
    • Cassia Finkelstein MAITLAND, FL
      • over 2 years ago

      We deserve better treatment than this.

      REPORT THIS COMMENT:
    • elizabeth tobias MPLS, MN
      • over 2 years ago

      sexual stupidity without redeeming value

      REPORT THIS COMMENT:

    Develop your own tools to win.

    Use the Change.org API to develop your own organizing tools. Find out how to get started.