Don't Use Bullying As a Back-To-School Marketing Ploy
  • Petitioned 1800AnyLens.com

This petition was delivered to:

1800AnyLens.com
1800AnyLens.com
1800AnyLens.com
Ally Sperber

Don't Use Bullying As a Back-To-School Marketing Ploy

    1. Shannon  Cuttle
    2. Petition by

      Shannon Cuttle

      Detroit, MI

  1.  
  2.   
August 2011

Victory

Eye care company 1800AnyLens.Com had been using the fear of bullying in a recent back-to-school marketing campaign that targeted parents and caregivers to purchase their product.

But after more than 350 advocates for safe schools joined an online campaign on Change.org led by safe schools advocate Shannon Cuttle, telling the company that exploiting parents' and students' fears of bullying was unacceptable, 1800AnyLens.Com has apologized and pledged not to use bullying in marketing pitches in the future. Read their apology here.

Bullying and harassment at school is a serious threat that directly affects the health and well being of youth across the country.  

But eye care company 1800AnyLens.Com has been using the fear of bullying  in a recent back-to-school marketing campaign that targets parents and caregivers to purchase their product.

"In a society where appearances dominate perceptions, physical features have unfortunately influenced bullying. Kids are afraid to look stand out because of their difference of appearance; making them a potential bullying target.  Consequently, many young children with conditions such as astigmatism grow wary about their eye-wear in fear that they will be called “nerd” or “freak” by their peer aggressors.  As a result of school-hall torment (and an attempt to avoid) the student may remove their helpful glasses.  This action could lead to increased sight impairment and (increased) lack of educational focus. Contacts can help to avoid this," the advertisement reads. 

This campaign spreads fear and inaccurate information on bullying and is extremely harmful as it stigmatizes youth who have been bullies or are being bullied and harassed. The fact is, many who are bullies have been victims themselves of bullying and harassment. This type of marketing language is meant to only to elicit fear to purchase a product.

Tell 1800AnyLens.com to stop this marketing campaign immediately, and commit to never using bullying and harassment as a marketing ploy again.

Recent signatures

    News

    1. VICTORY! Contact Lens Company Apologizes For Exploiting Fear of Bullying

      Carol Scott
      Petition Organizer

      Bullying and harassment at school is a serious threat that directly affects the health and well being of youth across the country.
      Eye care company 1800AnyLens.Com had been using the fear of bullying  in a recent back-to-school marketing campaign...

    2. Reached 250 signatures

    Supporters

    Reasons for signing

    • Diamond Moore NEWARK, DE
      • almost 3 years ago
      REPORT THIS COMMENT:
    • Oren Miller BALTIMORE, MD
      • almost 3 years ago

      I actually got this PR email last month. Wrote about it here: http://www.bloggerfather.com/2011/08/in-which-i-share-pr-email-about.html

      -- Thanks to the anonymous person who linked to this petition.

      REPORT THIS COMMENT:
    • Ashley Johnson INDIANAPOLIS, IN
      • almost 3 years ago

      The reason "appearances dominate perceptions" is because adds & commercials continuously present society with this very idea. If the media would STOP advertisements, such as this one, then maybe we will see a decline in appearance based bullying. The only sort of bullying adds we need are ANTI-bullying types.

      REPORT THIS COMMENT:
    • N. Hyman BROOKLYN, NY
      • almost 3 years ago

      I was bullied for wearing glasses for years... and I've never heard of 800AnyLens.com. This is clearly a ploy to get a small company some publicity, but it's backfiring, badly.

      REPORT THIS COMMENT:
    • Anne Sinclair CONCORD, CA
      • almost 3 years ago

      What do they know of bullying? How do they know that differences in appearance may cause bullying? Let's not present ideas to children they don't understand. Bullying may be caused by a whole host of factors. Ugh.

      REPORT THIS COMMENT:

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