Rename YouTube to BrandTube

Rename YouTube to BrandTube

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Tillio DeBernardi started this petition to YouTube

YouTube started as a small videosharing platform for individuals to upload content that they wanted people to see. But more importantly this genuine website was an outlet for honest, hard-working and creative individuals to start sharing their content that served no purpose other than to entertain the masses, free of cost. This website soon blossomed into a beautiful network of truely engaging content made by people just like you and me. And the true beauty was, anyone could upload their videos and have a honest shot and developing a dedicated following. If your videos were funny or creative or engaging enough to gain attention, you were rewarded by having your video displayed on the trending page for even more exposure. However while the addition of monitizeation seemed like a godsend for people who had garnered a substantial following, this began the slow but evergrowing downfall of the once genuine site. Pressure from advertisers caused mass demonetization across the site. Creators who had become dependent on the flow of cash from monitized videos soon found the dreaded yellow dollarsign plastered over their highest grossing videos. This event was dubbed the 'ad-pocalypse' and it sent shockwaves through the YouTube community and drastically changed the practices of YouTubers trying to maintain their beloved ad revenue. Now creators had to self censor with little to no feedback from YouTube as more and more videos were demonetized for seemingly no reason. Not long after this event came the ad-pocolypse 2.0. A concerning series of copyright strikes coming from predatory music lables aiming to blatantly steal ad revenue from hardworking youtubes, claiming that a clip, often only secconds long, of a copyrighted song was violating fair use and thus any revenue was 'rightful property of the copyright holders'. This of course is absurdly and should've been shut down by YouTube as to protect the content creators that made the site successful in the first place. However YouTube has taken little to no action and fair use has been effectively declared dead. These 2 significant events, along with the manipulation of the trending page to feature prominent late night clips, 'trending' advertisements and other promoted content, and other minor atrocities such as the YouTube hero program (and the infamous PewDiePie incedents) have effectively transformed YouTube into a place for massive brands to flourish and for individuals to have their content stifled. And thus bringing forth the issue this petition is all about. YouTube should be renamed to reflect their focus, which has left the individual and favored the corporation. Gone are the days of Youtube. Welcome to BrandTube

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