I've seen ads like these more times than I can count. I'm not obese, but the ads shaming people for natural body hair sure get on my nerves.
Their crude, sexualized tone irks me more than anything -- as though a person's main, or only, goal in life should be to get laid for another night. If these ads can't change their approach, they can go.
I don't want to sign this, but I need you to know that you are taking too much influence from western extremist politics, and you shouldn't be doing that because those people are ruining peoples lives under the guise of something good, and that's why people are angry and dislike them. As a fat person myself, being fat is NOT acceptable, and I think you would hear most of us fat people saying the same thing. These ads are a wake up call to fat people if anything, and wanting to do something to get them removed means you are accepting of being fat, and unhealthy. Please reconsider your thoughts.
As an overweight person, this can have a big impact on someone who is dealing with depression. My husband cheated on because I gained weight from my pregnancy. But in Japan, cheating is acceptable and encourage. But being overweight is not acceptable.
No one should have to feel offended or be ashamed of themselves because of an ad. Ads should be promoting their products by informing the benefits that they bring, not by creating a single "ideal" form and attacking people who do not apply to that concept.