Gambling companies must contribute 10% of all advertising funds to safe gambling campaigns
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Gambling Companies must contribute 10% of advertising funds to fund independently produced harm minimisation campaigns; informing the public on the dangers of gambling; and most importantly, how to gamble responsibly.
Gambling is a prominent 'pass time' in Australian culture. One that, due to increased advertising, has had a detrimental financial and social effect on even more New South Welshmen than ever before.
As a result of the positive endorsement of gambling through the media, gambling has been normalised and is no longer seen as a financial trap, but rather a social norm.
In 2014-2015 Australians spent $22.734 billion on gambling, a 7.7% increase from the previous year.
The only way to make significant social change is to slowly change the way people perceive gambling. IWt is imperative that people understand the financial dangers of over engaging in betting. These dangers not only include debt, but addiction, that can lead to the breakdown of families.
An increase in gambling advertising is becoming specifically prevalent in sport. This is encouraging the youth of our state to take up gambling as a social “pass-time”, making sports betting seem to be a normal and a beneficial financial engagement or even a ‘proxy’ for actually participating in the sport itself. Research has found that 3 to 4 percent of teenagers have a gambling problem.
This change will not only inform people on how to actually Gamble Responsibly but will eventually discourage gambling companies from advertising generally, for the betterment of Australian people and families.
Gambling companies must have a moral obligation greater than the small disclaimer they have at the end of each commercial, which reminds people to Gamble Responsibly.
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