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7/7/2020 - BIKE Magazine releases story about the petition and its background
"Yeti president Chris Conroy issued a statement on Monday acknowledging the petition, and also reached out to Hutchens personally to speak further about her concerns, the first time she’s heard from the company throughout her efforts.
“The concerns about the use of the term ‘Tribe’ are valid,” Conroy said. “Yeti Cycles has used the term to describe our community of mountain bikers for 30+ years and we haven’t given much thought about it being offensive. We don’t want to offend Indigenous people and are open to learning more.”
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