Yankee Candle is "America's best loved candle" according to all of their advertisements. However, the company does not have a recycling program aimed at the reuse of existing glass candle jars. Consumers are expected to recycle the jars with their community recycling. This is environmentally wasteful, in that it puts an extra burden on community recycling programs and adds to the municipal recycling budget. It also requires more and more jars to be manufactured in order to supply Yankee Candle with jars. Yankee Candle can show their commitment to being green by starting a recycling program for their empty candle jars.