Freedom for all Whole Foods Market employees to explicitly support Black lives

Freedom for all Whole Foods Market employees to explicitly support Black lives

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We demand that Whole Foods Market allow its employees and representatives to outwardly demonstrate the same solidarity with the “Black community” that the company itself claims to show in its media and marketing statements.

On June 25th, 13 employees at the Whole Foods Market in Cambridge, Massachusetts were asked to leave the premises for failure to comply with a dress code. A dress code which was broken only because our face-masks proudly proclaimed "Black Lives Matter,” echoing the exact same statements of support for "the Black community and meaningful change in the world" which the Whole Foods Market brand proudly proclaims on its website. 

We believe it is absolutely unacceptable for Whole Foods Market to display such blatantly performative allyship in its corporate communications while preventing lower-level employees from expressing solidarity with the sentiment. If Whole Foods Market truly cared about the plight of Black lives in this country, or wanted to appear as if it did, all employees would have the absolute freedom with their dress to explicitly echo sentiments of support for all Black lives.