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Commercial is a trigger for those with Eating Disorders: Abolish the ad

This petition made change with 153 supporters!


The current Weight Watchers commercial running on TV playing the song "If you’re happy and you know it" is a parody along with several clips of people eating in various scenarios. It begins with "If you’re happy and you know it eat a snack", then as the song continues, substitutes different emotions such as boredom, sadness, anger etc. and then tells the viewer to "eat a snack" after each verse.

As a psychology major who has struggled with disordered eating, I believe this ad to be extremely harmful to the general public and more specifically, people who struggle with how they handle their emotions and disordered eaters. The commercial allows what appears to be innocuous lyrics to sink into the viewer’s subconscious. When a difficult or uncomfortable emotion surfaces, people will then subconsciously act out by eating a "snack". Not only could this possibly introduce the idea of emotional eating to those who haven't been emotional eaters previously, but also serves as a reminder to those who do struggle to resort to negative behavior.  Would you suggest to an alcoholic to have a drink? I believe this to solely be a marketing strategy as individuals will soon become frustrated by their behavior and loss of control of their eating habits and therefore seek help via the Weight Watchers campaign. Not only is this form of control psychological manipulation, it is essentially bullying vulnerable individuals by preying on the weak and hitting them where it hurts most, through their emotions and food.

Please sign this petition to seek change in the Weight Watchers ad, as this is an enormous trigger. Mental illnesses alongside eating disorders in today's society are widespread and are continuing to grow at a rapid rate. Not only is it a contradiction that Weight Watchers, who say they want to help, could actually be encouraging the problem, but also both mental illness and eating disorders are a serious issue and should not be regarded in a joking manner or made a parody of.



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Katie Bull needs your help with “Weber Shandwick: Commercial is a trigger for those with Eating Disorders: Abolish the ad”. Join Katie and 152 supporters today.