Redskins to Redtails. Change the name. Change the culture

Redskins to Redtails. Change the name. Change the culture

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Ty Holland started this petition to Washington Post and

Why Redskins should be Redtails
By: Ty Holland

Redskins is a demeaning name. As a fan of the Redskins since the arrival of Sean Taylor and Clinton Portis, I have not been adamant about the misuse of such a word as a team name. That mindset was directly due to my ignorance of the Native American community and the lack of what disrespects their culture. This is not where I explain the history of that culture. There’s plenty of mediums that can help make us more aware of accurate American history. However, the change of the name is not about the moral sentiments from those direct participants who has the ability to change the name. It’s about their bottom line. Their financial bottom lines. As an owner of a sports team, the game is revenue. That’s most important. That’s how owners keep the show on the road. The NFL is not here for the well-being of our social society unless it directly affects their bottom line. It’s a business. It’s entertainment. It shouldn’t be issued with such a task. Like most businesses within our capitalistic society, the NFL’s goal is financial gain. NFL keeps fans entertained. That keeps fans watching/spending. Makes sponsors happier/richer. Makes investors happier/richer. The NFL, those sponsors, and those investors want to keep these consistent spenders attentive. In today’s climate, spenders have the ability to put pressure on a company by no longer being attentive and spending those dollars elsewhere if they disapprove what the company represents. This causes investors, sponsors, and all involved in making money to seek out those concerns and make changes if financial damage is possible. The Redskins are a suffering football culture. The reasons why the Redskins should change the team nickname has been argued and stressed more than necessary. The investors have spoken. The sponsors have spoken. Change the name. Now the solution… why changing the Redskins to Redtails makes sense logically, culturally, and financially. The Redskins has no moral responsibility to society or the community that helps teams look presentable on Sundays… why not set the trend? Be an example of moral responsibility. 70 percent of NFL players are black. However, the league still has issues with black representation in places of leadership and ownership. As we work towards a future that has more black representation in those areas, we have an incredible opportunity to get the ball rolling with a team that the black community and those who are learning to support the black community can get behind with a simple name change.  In today’s climate, chances are high that such a company can benefit morally and financially amongst the majority if brands publicly support black. This isn’t a plea to change the name to Redtails. This is a productive business move. The NFL has failed in many ways to show its support for a community that makes the product what it is today. The Redskins as an organization has been a failure when it pertains to being on the right side of social issues. That could all change given the social unrest taking place as we speak. Change the name. Be on the right side of being a better business. Give the depleting fan base a reason to cheer even if the team is losing. That creates consistent attention and expands a fan base. Give the players added motivation to work. That creates an environment for winners. Be better for the community so it can be better for the team’s perception. It’s never going to be about moral responsibility only. Companies have a chance to use moral responsibility to better their financial gain. Those 87 investors know that. This is one of those moments. The Redskins can go from last to first before playing another game. We failed in trying to pay homage to a culture that we never bothered to learn from. We can reverse that narrative today. Change the name. Change the culture

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