Petition Closed
Petitioning Virgin America and 2 others

End the sexist “younger, hotter” advertising campaign


Virgin America's new “younger, hotter” advertising campaign, with slogans like “Fool around with a younger, hotter airline” plastered on billboards and tag-lines including “Dump your old airline for a younger, hotter one,” exploits women's bodies to sell airline tickets. What's more, the campaign reinforces notions that women are replaceable, and their worth is measured in youth and beauty.

It's time for Virgin America to find a way to sell plane tickets that doesn't exploit and disparage 50% of their target market. Sign the petition to tell Virgin America to end this promotion today.

This petition was delivered to:
  • Virgin America
  • Media Relations, Virgin America Airlines
    Patricia Condon
  • Virgin America Guest Care

    This petition starter stood up and took action. Will you do the same?

    Today: Ms. Magazine is counting on you

    Ms. Magazine needs your help with “Virgin America: End the sexist “younger, hotter” advertising campaign”. Join Ms. Magazine and 1,125 supporters today.