Virgin America's new “younger, hotter” advertising campaign, with slogans like “Fool around with a younger, hotter airline” plastered on billboards and tag-lines including “Dump your old airline for a younger, hotter one,” exploits women's bodies to sell airline tickets. What's more, the campaign reinforces notions that women are replaceable, and their worth is measured in youth and beauty.
It's time for Virgin America to find a way to sell plane tickets that doesn't exploit and disparage 50% of their target market. Sign the petition to tell Virgin America to end this promotion today.
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