As the mother of three young daughters and a young son, I’m appalled by Victoria’s Secret new campaign -- Bright Young Things -- that targets teens and tweens with the same type of sexy and sexualized products sold in their adult line.
Bright Young Things, which is part of the Spring Break collection of Victoria's Secret's PINK line, features an array of panties, from a lace trim thong with “Call Me” on the front, to lace back underwear with the word “Wild” on the back to green-and-white polka-dot hipsters reading “Feeling Lucky?”
Victoria's Secret may claim that PINK is for college women but their Chief Financial Officer Stuart Burgdoerfer made it clear when asked about Victoria’s Secret’s PINK lingerie line that they are trying to reach a teen audience. “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK,” said Burgdoerfer.
I don’t want a brand like Victoria’s Secret telling my daughters what sexy should be and my son that girls have to look or dress a certain way. Sexualization of girls by marketers has been found to contribute to depression, eating disorders, and early sexual activity -- and this new ad campaign is a glaring example of a culture forcing girls to grow up too fast.
Our children are not sex objects; not things. Please join me in asking Victoria’s Secret to stop being part of the problem and be part of the solution by pulling their ‘Bright Young Things’ campaign.