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Petitioning Victoria's Secret

"A Body for Every Body"... Prove you mean it, Victoria's Secret!

Every year, as the annual Victoria’s Secret Fashion Show approaches, you will undoubtedly see numerous women state publicly on social media how bad it makes them feel about their bodies. We should be equally offended about their use of models with only a very specific body type as we were about the “Perfect Body” campaign. The slogan change is hardly compelling shown in front of only extremely skinny models that represent less than 5% of women in the US. They are sending a message to the world that you have to be a size 0-2 to be beautiful and worthy of wearing lingerie. Victoria’s Secret is promoting self-loathing and it needs to stop.

 

Victoria’s Secret is the largest retailer of lingerie in America and their annual fashion show reaches about 10 million people. It’s time for them to realize that they have a social responsibility to stop encouraging a toxic body image to tens of millions of teens and women. They have a platform to make an extremely impactful, positive message.

 

Through this petition we can let them know a simple slogan change is not enough. VS has listened to petitions before so let’s demand they keep listening. There are so many seasoned curvy and plus size lingerie models that would be a perfect fit for the brand. The world wants to see VS incorporate these curvier, more realistic supermodels in their campaigns and runway show.

 

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