“This one changes colour. And this one has a monkey on it. They’re so sic,” says our just-turned 16-year-old daughter, who’s been vaping now for at least three months.

She’s in the middle of her GCSE’s and says vaping calms her down. We think she’s puffing poison that will make her sick. She’s already asthmatic. And her grandfather, a heavy smoker, died young, from lung cancer.

But vape devices come in so many attractive, flashing, colours, and the flavours of the juices include strawberry, water melon, blueberry, cola, mint, chocolate and many more. Why would adults want those? Maybe they’d like the fun flavours, but not the flashing lights and monkeys. Nope. These poisonous devices are aimed at our kids. We can’t believe the vape producers are getting away with their incredible push towards our teenage children.

To be clear, vaping, electronically, puts varying amounts of nicotine into the body. And nicotine is highly addictive. It has been proved to slow brain development in teens and affect memory, concentration, learning, self-control, attention, and mood, as well as increasing the risk of other types of addiction later in life.

Although vaping hasn't been around long enough for us to know definitively how it affects the body over time, health experts have been reporting serious lung damage in people who vape, including some deaths.

We’ve known for a long time that nicotine affects brain development, actually making it harder to learn and concentrate. As well, some of the brain changes can be permanent and can affect mood and the ability to control impulses as an adult.

Our daughter says she’s only breathing  in water vapour. “That’s why they’re called vapes,” she says. Absolutely not true. The vapour made from e-cigarettes is not made of water. The vapour contains harmful chemicals and very fine particles that are inhaled into the lungs and then exhaled into the environment.

Over the years, tobacco use has become unpopular and slowed dramatically. No-one smokes cigarettes while they’re in a working environment any more, on a plane, in a train, on a bus, in a taxi… but vaping is reversing the trend.

Many e-cigarettes are being manufactured by the same companies that produce regular cigarettes. Now, the target of their marketing is young people, with fun devices and flavours. They're aiming to make our children into their new, lifetime customer.

We desperately need our governments to put some new rules in place to stop the inexcusable way these products are marketed to our teenage children, and allow them to understand the noxious risks of vaping and take control of their own evolving health.