Urge Australian brand alice McCALL to stop using real ostrich feathers

0 have signed. Let’s get to 2,500!

IMPORTANT: To maximise our impact, please email pr@alicemccall.com and sales@alicemccall.com to reiterate your disgust at the company's involvement in cruel fashion (wool, silk and leather are also largely featured in their collections). The following should do the trick (feel free to copy and paste and sign off with your details):

"Dear alice McCALL Team,

I am incredibly disgusted by the company's use of real ostrich feathers and urge alice McCALL to immediately reconsider its direct (and now increasingly publicised) participation in cruel fashion. Until the company ceases to use real feathers, I will not be purchasing from the brand or supporting alice McCALL in any way and will be sharing the harrowing reality of how these feathers are obtained as well as alice McCALL's involvement in such industry. 


Your name"

Australian designer brand alice McCALL continues to use real ostrich feathers in their designs, including the brand's newly released 2020 Resort Collection and its infamous 'Lady Bird' coat - https://www.alicemccall.com.au/search?q=lady+bird made entirely of feathers, despite the harrowing details of how these feathers are obtained. 

As per PETA Australia:

"Because ostriches don’t moult and therefore don’t drop feathers for collection, their plumes are obtained in one of two ways: by “live-plucking” or by post-mortem plucking after they’re slaughtered for their flesh or skin. Both methods cause them to suffer immensely.

In 2015, PETA US eyewitnesses entered the largest ostrich abattoirs in the world, where they documented that workers forced ostriches into stun boxes and then slit their throats. Not only were ostriches watching as their flockmates were slaughtered in this manner, workers were also caught on camera joking as they struck terrified birds in the face. Transportation to the abattoir alone puts these animals at risk: their long necks, thin legs, and delicate eyes are easily injured during handling.

The horror of live-plucking is also well documented. Ostriches are blindfolded and held down – which causes them to panic – before their feathers are pulled out of the follicle by hand or with pliers. Some birds are returned to cages, bleeding from their fresh wounds. Others are shot with a captive-bolt gun or electrically shocked and hung upside down, then their throats are slit and the blood slowly drains from their featherless bodies."

Earlier this year, similar Australian clothing brand Bardot was called out for its use of real ostrich feathers and have now cancelled all work in progress and future orders involving real feathers in response to the backlash. alice McCALL however, has, until now, flown under the radar and has thus not been called out for its deplorable use of feathers.

I have emailed the company's PR team urging them to stop using ostrich feathers however they have declined to even acknowledge such message, so please sign my petition telling alice McCALL to stop using real ostrich feathers if you believe feathers are only beautiful on the birds they belong to.

Thank all you kind hearts for your support. Every signature, comment and share is immensely appreciated. 

Note: images are the property of alice McCALL and PETA US