UPDATE: Urban Outfitters has pulled the shirt from their stores, but that is not sufficient! We demand an official apology and donation of all proceeds from the sale of the shirt bearing the UFW logo to farmworkers via the United Farm Worker Foundation.
Our Culture is not for sale. We demand that Urban Outfitters immediately cease the sale of its Koto Cross-Stitch Denim Button-Down Shirt, SKU # 28755544, that bears the United Farm Worker logo.
The UFW logo was first designed in 1962 by Cesar Chavez, Richard and Manuel Chavez and represents the struggles of thousands of farm workers, many of whom sacrificed their lives, to bring justice to the fields! To this day, the logo serves as symbol of strength, solidarity, and empowerment.
Our culture is not for sale. The symbol that captures the lives and struggles of farm workers who toil in the fields for substandard wages is not meant to be sold in department stores and worn as a hipster adornment. We demand that Urban Outfitters respect all cultures, respect all workers, and respect the symbols which we hold in high esteem.