UP Diliman Chancellor Saloma: We want a UP Diliman website that is worth the University's stature.
The Internet has become the most important means of communications nowadays. With UP shifting its gears toward internationalisation, its website is its primary tool in showcasing its programs and research capacity to the world. It is probably the cheapest, most effective, and most cost-efficient way of communicating the UP Diliman brand.
It is therefore disappointing that the UP Diliman website has been left in a sorry state. Websites of universities all over the world have changed focus from being mere bearers of information to dynamic service delivery platforms. Many university websites have shifted to service-oriented models, where students, researchers, and the faculty are its clients. I have gone through the UP Diliman website from the home page through the subsidiary pages and noticed that there is no coherent policy in terms of design, layout, content, and style. I know that the University is composed of autonomous colleges, schools, institutes and research units, but surely there is a way to get everyone on the table and present a unified brand and identity for the university, with room allowing each autonomous unit's unique viewpoint to emerge.
The University should tap into its own resources of creative and technical human pool to come up with a website worthy of its prestige and stature as the Philippines' national university. I am certain that you will find many volunteers willing to participate in such an endeavour, with minimal cost. You should capitalise on the emerging trend of crowdsourcing, which allows online platforms to carry out updates that respond better to the needs of the users of the website.
Suggested concrete steps that you might want to consider:
1. Issue a policy statement from the Office of the Chancellor indicating the significance of the university website in brand building and identity communication, and emphasising the need for a comprehensive website policy.
2. Convene a multi-stakeholder committee led by a University official to come up with the contents of the comprehensive website policy through a participative process.
3. Create a strategic workplan, with specific, measurable, attainable, realistic and timebound objectives that will lead to the attainment of the goal of a UP Diliman website worthy of the University's stature.
4. Design a participatory framework through which UP Diliman stakeholders can provide constructive feedback and participate in the design and implementation process
I hope you take feedback from all stakeholders. I understand the dilemma of participative governance, in that in allowing more participation, you see your capacity to govern diminishing. But I believe that you will be able to strike a fair balance between the two.