Suave is one of the more frequently purchased and trusted hair care brand across the country. It is used by people of every type and I use their products on my hair. However, after reading reviews across several different websites, Unilever needs to pull Suave's new keratin smoothing kit from shelves. It's become alarmingly clear that this product is causing major hair loss, scalp lesions and painful, buring scalps .It has also been reviewed as permanently removing the natural curl or shape of hair, and permanently damaging or destroying the hair, despite claiming to only last 30 days. In addition, the ingredients and the name are misleading; the ingredients are consistent with a perm or chemical relaxer, yet it claims to be a keratin treatment.
Suave has only commented on these reviews, instructed those with terrible experiences to call the company's number or to email them. After having called these numbers, Suave seems to only really care about the fact that scalps have had tingling or burning sensations, and is not concerned with the widespread hairloss, or the fact that these women are reporting widespread and permanent damage to their hair, giving the impression that they know of issues with the products to begin with and are more concerned with avoiding lawsuits. People have also claimed to be sent coupons as compensation. While this issue is clearly not the largest or most important on change.org, this is still not a product that should be on shelves or anywhere for that matter. In addition, Suave's actions have not nearly sufficed as handling the clear issues with the product. Coupons do not suffice as compensation for permanently damaged hair or widespread hairloss, or scalp lesions.
I have not used this product but my mom came extremely close to using this product and based off of just reading some reviews, there are some serious issues with this product. So Suave, please remove this product from the shelves and put a stop to the now close to 120 women who are losing their hair and having major scalp damage.