Petition Closed

Commercials should be entertaining as well as sell products. Often they are lighthearted, sexy, serious, a whole host of things, however they should not objectify women. The commercial "Office Love" for Axe Hair products does just that by having a pair of walking disembodied sweater covered breasts walking around an office representing a female and a walking head of hair representing a man. See the ad here http://www.youtube.com/watch?v=NvX71ZbTk-E&feature=player_embedded At the end the spot you see two fully formed people with the tag line "Hair,it's what girls see first. ". By extension the ad implies that men see women's breasts first. Is this the view of men that Axe wants to promote in the 21st century? Is this how little value that Unilever brands has for women? Marketing for men does not have to be sexist. We ask that you remove this add immediately!

Letter to
Unilever Corporation in regards to Axe Hair products
Unilever
I just signed the following petition addressed to: Unilever Corporation in regards to Axe Hair products.

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stop airing their new commercial "Office Love"

Commercials should be entertaining as well as sell products. Often they are lighthearted, sexy, serious, a whole host of things, however they should not objectify women. The commercial "Office Love" for Axe Hair products does just that by having a pair of walking disembodied sweater covered breasts walking around an office representing a female and a walking head of hair representing a man. See the ad here http://www.youtube.com/watch?v=NvX71ZbTk-E&feature=player_embedded At the end the spot you see two fully formed people with the tag line "Hair,it's what girls see first. ". By extension the ad implies that men see women's breasts first. Is this the view of men that Axe wants to promote in the 21st century? Is this how little value that Unilever brands has for women? Marketing for men does not have to be sexist. We ask that you remove this add immediately!
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Sincerely,