Convince Unilever to bring back "I Can't Believe It's Not Butter"
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The change from the title "I Can't Believe It's Not Butter" to "I Cant Believe Its So Good... For Everything" was an awful mistake. People across the globe have come to know and love the old title, it brought joy to our hearts. The new title chosen for the product is shameful; making the product look like nothing more than a cheap remake of the original margarine we know and love, and could not believe was not butter. It is understood that the motive for this name change was to inform consumers that the product was multi-purpose. However, this desire could easily be fufilled with a slogan instead, declaring it's capabilities of doing more than simply covering toast.
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