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World Meat Free Day rallies for introduction of sustainable emoji - or 'eco-ji'

This petition had 42 supporters

TODAY, we here at World Meat Free Day have launched our petition on for the introduction of new sustainable themed emoji’s, or “eco-ji’s”, to raise awareness of the severe threat to our planet as a result of consuming too much meat.

Our ambition is to one day see an emoji on the Unicode keyboard that recognises the planet’s over reliance on meat is reaching critical levels and allows the global population to discuss and support a “less and better” approach at their fingertips.

It is now globally recognised that we can no longer meet our consumption of meat in a sustainable way. By 2050, the world’s population is set to increase to over 9 billion people, that’s 30% higher than today. Even if we could stop food waste entirely, in order to feed this larger, wealthier and more urban population, food production will need to rise by 60%. This means an increase in meat production of over 200 million tonnes[1] to meet demand.

To help raise support, we have commissioned the illustration of three potential ecoji designs to encourage the use of the global emoji language to realise the very real threat the planet currently faces. Supporters of our cause are invited to sign World Meat Free Day's petition for Unicode to create the ecoji.

Alex Glen, World Meat Free Day co-ordinator, comments: “The threat to our planet is not something we can ignore for a minute longer. The intense pressure the world’s resources are currently facing as a result of intensive meat production, needs to be recognised on a much bigger scale. That’s why we are advocating a “less and better” approach to meat, with World Meat Free Day as a catalyst for global behaviour change.

We require a universal language for a universal issue and that is why we are rallying for these ecoji’s. We want to enable people all over the world to both become more aware but also more engaged. We all have the power to address the sustainability problems our planet faces, even if it’s just by replacing meat in one meal, for one day – not just for the benefit of our world, but for our grandchildren’s world too. We hope to secure as many signatures as we can via our petition to help make the fragile future of our planet a reality.”

The world is being invited to pledge their support via the ‘I’m in’ button on the World Meat Free Day website, as well getting involved on social media via the official #WorldMeatFreeDay and @ Meat_Free_Day.



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