Victory! Under Armour Severs Ties with Bowmars!
Aug 19, 2016 — I received an email from Danielle C. Daly (Senior Manager, Global Communications and Entertainment for Under Armour) that clarified there is no working business relationship between Under Armour and Josh Bowmar. Furthermore, I was informed that Under Armour has decided to sever its ties with Sarah Bowmar (who was the reason for UA pickup trucks, etc. in Bowmar videos). After speaking with several executives at Under Armour, I am reassured that they will have no ongoing business relationship whatsoever with Josh and Sarah Bowmar or Bowmar Fitness. Thank you all for signing, for tweeting, for contacting UA via Facebook, etc. Together we have shown that consumers can demand ethical behavior from a corporation. We can't bring back that bear in Alberta, but we can view this as a form of avenging his needless death. Thank you, and continue the greater fight for corporate responsibility and environmental justice! - Kelsey